The expression ‘diet culture’ pertains to a society that is so flooded with dieting propaganda that it has begun to impact how we relate to ourselves and each other.

“A culture fixated on female thinness is not an obsession about female beauty, but an obsession about female obedience. Dieting is the most potent political sedative in women’s history; a quietly mad population is a tractable one.” -Naomi Wolf, The Beauty Myth

Have you ever attempted a new fad diet thinking “this is going to be the one that changes my body forever!  You begin Monday morning with the excitement as you start your new diet. You ride the honeymoon phase until a matter of days or weeks later when your former eating behaviors start slowly creeping back in. Sound familiar? If it does than hear this loud and clear: You are not alone.

It’s not your fault. No really… check out what Science has to say:

The wiring system between your stomach and brain is supposed to tell you when you should and shouldn’t eat. This is a process called homeostatic regulation (HR).

HR worked really well until around the 1980s when we began to see major environment changes: an increase in processed foods; a decrease in physical activity; and weight and obesity rates skyrocketing.

With the rise of the numbers on the scale, capitalism saw an untapped market on which to monopolize. The dieting industry began to grow rapidly, making false promises and offering the “miracle cure” to the weight and obesity epidemic. However, the diet industry has only helped to perpetuate this epidemic. With the inevitable fail of each shiny new diet, individuals often finish the diet having gained weight and feeling more miserable and discouraged than they were before.

The diet industry has been cashing in on your gains, pains, inevitable health problems, and dire desperation for decades.

Beacon Program doesn’t offer the glory and promise of a new diet; rather, a change in lifestyle that will enable you to step away from the suffering of diet culture and step toward a life you love.

Shine Bright!

Photo by Jennifer Burk on Unsplash