It’s time to take a stand!

For so many of us here at Beacon, when we ask our clients to become sugar and flour abstinent, the first question they ask is “but I can still have The stand we need to make is one against the foods and drinks that are being produced and sold that are LITERALLY killing people — physically, emotionally and spiritually.  And while we think the food is only one part of the equation, that habits and behaviors are a MUST in really curing the obesity epidemic, it’s an amazing stance that is necessary to combat the future of sugar.  Just ask the 14 dollar pack of Parliament Lights.  Hopefully, the research now coming out not only on the negative health impacts of sugar but also those of sugar alternatives (which Dr. Mark Hyman coined so beautifully as a “recreational drug”) will provide the foundation for the kind of stance that is needed.

Sugar has been shown to have disastrous consequences to one’s health – not only can it impact your weight, but it also has the ability to interrupt brain activity and even CAUSE CANCER. Don’t believe us? Check out Sanjay Gupta’s “60 Minutes” report on toxic sugar.  Sugar alternatives aren’t any better. Years ago, sweeteners like aspartame and saccharine were hailed as the new miracle additives – we could still have the sweet without the calories! Then, as years went by and sugar alternative sales went up, we never saw that dip in obesity that we were promised. How could that be possible???

According to scientists, the problem is two-fold: first, people have gotten into a habit of adding more calories to their meals because they are ordering ‘diet’ drinks (meaning the meal becomes healthy without the full-sugar soda); second, sugar alternatives are now scientifically proven to cause an adverse reaction in our brain chemistry – eating or drinking even no-calorie, sugar-free products cause a surge in our cravings for sweet things and artificial sweeteners are hundreds of times sweeter than regular sugar! Check out this table for comparison.

“Food reward” is crucial to feeling satisfied after eating and shares brain circuitry with addictive behaviors, including drugs – it is why we are now approaching eating disorders from an addiction approach. While artificial sweeteners provide sweet taste, many researchers believe that the lack of calories prevents complete activation of the food reward pathway. This means that the food reward center is activated but no satiety is registered in the brain so YOU ARE ACTUALLY MAKING YOURSELF MORE HUNGRY when you ingest artificial sweeteners.

So, while making choices in your food and drink, don’t skimp on the mindfulness when it comes to artificial sweeteners. It will have more impact on your overall health than you think it might.

Shine Bright Buddies!